You’re smart. bold. You have great instincts.
That’s right, YOU advertise with VIP.
Click Media Kit to view the 2017 Media Kit. Click VIP RATES to view our rate card. Click CALENDAR to view the 2017 VIP Editorial Calendar.
Call VIP at 504.777.9776 or email us at info@myVIPmag.us
If you are a business owner, event coordinator, or an LGBTQ organization, VIP is confident that you already know the tremendous potential that awaits you within the LGBTQ consumer market. It’s simple, LGBTQ workers, businesses, and consumers are DIRECTLY shaping the American economy and VIP Magazine and VIP Media is the RIGHT choice and your opportunity to reach this demographic.
Marketing in the right LGBTQ media can be complicated. There are very few professional magazines and media companies that reach across the diverse group of consumers inside the LGBTQ market, and there are plenty of them. At VIP, our mission is to ensure that ALL segments of our community is represented, and we utilize this power to help our advertisers grown their businesses, promote their events, and sell their products.
And it’s not just the LGBTQ market alone. Brands and businesses are quickly realizing that a growing proportion of younger consumers (yes we’re talking about Millenials) whose attitudes and buying behaviors are directly shaped by LGBTQ-friendly policies, campaigns, and messages. (Witeck Communications) A quick survey of your current customers will quickly show you how many of them either know, are best friends with, or hang out with someone who identifies themselves as being gay, bisexual, lesbian, queer, or transgender. LGBTQ MARKETING ISN’T A CHOICE, IT’S JUST SMART BUSINESS.
At VIP, we believe marketing, branding, and advertising is a partnership between two companies, not a service that one company purchases from another. “I’ve heard people say, it’s not personal, it’s business.” ” Well, I say, that business is the most personal thing there is. Every day, I deal with people and their business. They trust me with something personal to them, and I have to make sure that I don’t let them done because that’s a promise I make to myself. There isn’t anything more personal than that.” Rick Lara
That’s the VIP difference.
Awe! The Buying Enormous Buying Power of the LGBT Community. But YOU already know that, RIGHT?
According to Witech Communications, in 2015 the total estimated buying power of U.S. lesbian, gay, bisexual, and transgender consumers is $917 Billion . Additionally, same-sex partnered households have a significant jump in buying power over U.S households, make 16% more shopping trips than the average household and spend an average of $50 more per trip.
The LGBTQ community is also 45% more likely to purchase products and services from companies that have advertisements tailored toward the gay community and are just as likely to switch to products or businesses that support and advertise in their community.
Our 2017 VIP Magazine Media Kit is Now Available. General Display rates start as low as $99. There is NO better venue to advertise your business, event, brand, or product that with VIP Magazine.
VIP Media BEATS the Competition-NOBODY Comes Close to VIP Magazine.
The most important thing is to have Fun! We are open to all things involving your marketing strategies. Talk to us about sponsorships, barter, stories, and merchandising. We want to make you a part of the magazine as much as you want to be a part of it!
VIP Magazine will return in 2017 to a fully subscription based lifestyle magazine with modern featured content. With more than 12,000 subscribers all across the country, VIP covers a large varied demographic but recognizes the attitudes and buying behaviors of younger consumers who directly shape LGBTQ messages and brands while remaining consistent with the interests of the educated, professional, and tech-savvy reader as well.