Calvin Klein’s Latest Campaign Focuses On Sexting, Discusses Threesomes

Calvin Klein’s Fall 2015 campaign is here and things are getting steamy.

Described in a press release as “stories of love, lust and sexual desire unfolding through intimate messages shared between people,” the campaign is basically the very definition of sexting (and other outlets agree).

The overtly sexual ads were created by Calvin Klein’s in-house agency, according to a press release, and are collectively called “Raw Texts, Real Stories.” Shot by photographer Mario Sorrenti in New York City, the ads feature a variety of models and actors, including Quincy Jones’ daughter, Kenya Kinski Jones, sharing ad space with racy sexts. The campaign says that the ads were “inspired by actual events and people.” 

“U wanna?” one texts reads, while “Hahah a light threesome never hurt anyone” declares another ad with — you guessed it — three people in it.

See all of the ads below:

Calvin Klein is famously provocative. Brooke Shields was just 15 when she posed for brand and uttered the famous line “You wanna know what comes between me and my Calvin’s? Nothing.” In the many years since that have passed since that campaign, it seems like not much has changed.

 

Associate Lifestyle Editor, The Huffington Post
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